What is Search Engine Marketing?
Search engine marketing (SEM) is a term used to describe listings put on search engines which are paid for. SEO is the other process which many Internet marketers use, but in that case, you are ranking for free. It is often up to the marketer as to which direction they wish to go. There are a number of benefits for both, but let’s take a look at what search engine marketing can do for you and why more and more people are going down this path. It is all going to depend on your situation and what you are aiming to get out of the process.
It is simply going to be quicker in terms of gaining data and results. With Search Engine Optimization (SEO), it is going to take time to rank and if you have the ability to wait it out (i.e. for months), you will be fine with SEO work. However, for those who are not willing to wait it out, you will have to take a look at SEM.
You will be paying for the same keywords and the ranking is going to be immediate.
You will be put on the top of the first page as you would prefer and people will click as that is the first thing they see.
You are still going to be extracting the benefits that come along with SEO results. You will be able to rank for the targeted keywords you want in your niche and your website will have a strong online presence. This means, you will be on the first page and those who want to find the “best acne treatment” will click on your “acne product” at the top of the page.
This is why SEM does work for a lot of major brands around the world who are using it on a regular basis.
It all depends on what you are looking for.
Lowest Cost Per Acquisition
Yes, studies have been done on the topic and marketers state it does not get cheaper than this when you account for everything. You are going to find targeted results at a lower rate when you use search engine marketing. This is why those who are on a budget use this as an option.
Of course, the right keywords have to be targeted and when that does not happen losses will come up. However, when it is done right, the acquisition rate is going to be far lower than any other campaign that would be run.
This is what search engine marketing is all about for those who are trying to come to grips with what they are going to use. There is no wrong answer with regards to what works and what does not. There are many who make SEO work and it does reap rewards when you rank on the first page while others swear by SEM instead because of its benefits. It all comes down to what you want and how fast you want it. Once you have that figured out, the right approach becomes clearer. Find out more about our complete internet marketing services in San Diego. Please visit our companies LinkedIn page and connect with us.