Why Is SEO and Internet Marketing So Effective?
The effectiveness of search engine optimization (SEO), internet marketing and search engine marketing has always been apparent, but over time it has grown to encompass more businesses, both large and small. No longer is it reserved for the corporate giants who can employ tech savvy marketing experts. Just about anyone can log into their computer and take advantage of the internet to market their product, website, or brand.
Unlike other marketing endeavors that are driven by the product itself and thrown out into the world for anyone to observe, SEO marketing is audience driven. Advertisements and marketing strategies are built entirely around the target audience. In this sense, it might take more time to build an effective marketing campaign, but the reward is more significant.
This can work so well because so many people use the internet on a daily basis. You have the luxury of weeding through the masses, appealing to a certain percentage, and still profiting. Here are a few advantages that help make SEO so effective.
Unlike advertisements placed on television or the radio, online marketing content remains in effect until it is taken down. It can stay in place for many years to come. The amount of traffic that stumbles across it might dwindle, but it can still generate leads five years after it has been posted.
For example, you could have an E-book published providing advice on a certain topic. When it is initially released it will pull in a large surge of traffic. If the information in the E-book is something people need, then it will continue to be shared and downloaded years after its initial release.
Advertising Around The Clock.
Compare online marketing and television advertisements once again. Television advertisements play during a certain time period in the day. If the people aren’t watching at that exact moment, then they’ll miss the advertisement and it will have been for nothing. Internet marketing works around the clock, 24/7, and 365 days a year.
It’s so effective because it can appeal to people around the globe regardless of their time zone, their work schedule, or whether they were sitting in front of the computer at any particular moment. Some digital marketing efforts, such as email marketing, can benefit from more precise timing during the day, but they still remain in the recipient’s inbox until it’s removed.
Target People More Likely To Purchase.
Other forms of advertisements can be targeted in a sense that their content is designed for people in a certain age range. Internet advertisements, on the other hand, can be targeted so that they show up specifically for these people alone.
User information is gathered through other services and then this information is used to display the correct advertisements. For example, Google might display certain targeted advertisements to users logged into their Google Plus services based on their profile information.
This extreme degree of targeting means all of the right people will see your advertisements. This alone makes search engine optimization one of the most effective methods for building brand awareness and securing new customers. Please visit our website to find out more about the benefits of San Diego SEO services. Follow our company Pinterest page.